Who are your target customers?
What do they need?
How do you appeal to customers?
How do you convert customers to sales?
What products will you offer and how will you present them?
How will you provide customer service?
How will you get traffic to your site?
How will you fulfill orders?
What will you do to follow order up?
What information will you keep on record?
How will you be personal with each and every customer?
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